Our invention can make the world better but I need your help

We built something that can change food forever, but we can’t launch it alone

 

Dear reader,

 

Five years ago, I started reading about a quiet crisis:

we are running out of the resources that make protein.

Not calories. Not carbs. Protein.

 

If we want a healthy population, we need a complete protein source that

can scale without destroying land or water systems. We don’t have one.

Soy struggles. Pea struggles. Microbial and lab proteins are expensive.

 

So I set myself a challenge.

 

With scientific support from Nottingham University, government research

grants, a few determined friends and occasionally my septuagenarian

dad with a drill, we built a new invention: a system for producing

affordable, sustainable cricket protein at scale.

 

Billion-dollar companies tried and failed. We didn’t.

 

We took the invention to food manufacturers. They loved the samples. They loved the taste. But no one wanted to go first.

 

They said: “British consumers aren't ready for this yet.”

 

We disagree.

 

So instead of waiting for permission, we’re proving it ourselves.

 

We created a 4-in-1 bar that replaces shakes, vitamins, omega supplements and fibre powered by the most resource-efficient protein we’ve ever made. It’s a delicious and simple, but carries a big idea inside it.

 

We launch on Kickstarter in January 2026. There is no venture capital, no celebrity backing, no glossy marketing department. Just a breakthrough and a stubborn belief that ordinary people are more forward thinking than industry executives think.

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If this mission speaks to you, join us.

Subscribe for early access, behind-the-scenes updates, and launch-day rewards. No spam. Just progress.

 

Every supporter matters. You’ll be helping us bring something new into the world. Something that might genuinely improve it.

 

Thank you for reading,

Yours,

Daniel